Domesticating In Home Displays in Selected British and Norwegian Households
The paper uses qualitative data from Norway and the United Kingdom to understand the new technology of In Home Display monitors as a material object loaded with meaning and norms that may affect social practices and relations. The displays are designed to encourage householders to reduce electricity consumption. In contrast to technologies associated with ‘smart meters’, the monitors under study cannot be used for controlling or automatising various types of electricity consumption, but these devises nonetheless often form part of ‘smart grid solutions’. A large part of the research in this area has attempted to quantify the impact of displays, and qualitative research focusing on the users has also mainly sought to explain why - or why not – the introduction of displays has resulted in reduced household consumption. This paper follows a more open approach to the introduction and impact of displays by paying attention to the existing routines and social practices into which the display enters and potentially becomes integrated and domesticated. We examine to what extent ideas and norms inscribed in the display continue to have a bearing on the household moral economy and internal dynamics as the objects are negotiated and taken in use in British and Norwegian homes. Drawing on earlier studies that have sought to combine practice and domestication theory for understanding displays, the study’s novelty lies in its focus on the materiality of displays and social implications thereof, and its analysis of the social status of this object in two different contexts.
Abrahamse, W., L. Steg, C. Vlek & T. Rothengatter (2005) A review of intervention studies aimed at household energy conservation. Journal of Environmental Psychology 25(3):273–291.
Akrich, M. (1994) The de-scription of technical objects. In W.E. Bijker and J. Law (eds), Shaping technology/building society. Studies in sociotechnical change. USA: Massachusetts Institute of Technology, 205–224.
Aune, M. (2007) Energy comes home. Energy Policy, 35(11):5457–5465.
Berker, T., M. Hartmann, Y. Punie & K.J. Ward (2006) Introduction. In T. Berker, M. Hartmann, Y. Punie and K.J. Ward (eds), Domestication of media and technology. Maidenhead, UK: Open University Press, 1–17.
Boait P.J., D. Fan & A. Stafford (2011) Performance and control of domestic ground-source heat pumps in retrofit insulations. Energy and Buildings 43(8):1968–1970.
Bourdieu, P. (1977) Outline of a theory of practice. UK: Cambridge University Press.
Buchanan, K., R. Russo & B. Anderson (2015) The question of energy reduction: The problem(s) with feedback. Energy Policy 77:89–96.
Burgess, J. & M. Nye (2008) Rematerialising energy use through transparent monitoring systems. Energy Policy 36:4454–4459.
Caird, S., R. Roy & S. Potter (2012) Domestic heat pumps in the UK: User behaviour, satisfaction and performance. Energy Efficiency 5:283–301.
Darby, S. (2012) Metering: EU policy and implications for fuel poor households. Energy Policy 49:98–106.
DECC and OfGEM (2011) Smart Metering Implementation Programme Response to Prospectus Consultation Overview Document . Available at https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/42742/1475-smart-metering-imp-response-overview.pdf Accessed 25.3.2016.
DECC (2013) Electrical Appliances at Home: Tuning into energy saving. Available at https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/275484/electricity_survey_2_tuning_in_to_energy_saving.pdf Accessed 25.3.2016.
DECC (2015) Government policy: household energy (Appendix 7). Available at https://www.gov.uk/government/publications/2010-to-2015-government-policy-household-energy/2010-to-2015-government-policy-household-energy Accessed 25.3.2016.
Digest of UK Energy Statistics (2014). Available at https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/338768/DUKES_2014_internet_content.pdf Accessed 25.3.2016.
Douglas, M. (1996) Natural symbols. New York, USA and Canada: Routledge. First published in 1970 by Barrie and Rockliff.
Faruqui, A., S. Sergici & A. Sharif (2010) The impact of informational feedback on energy consumption—A survey of the experimental evidence. Energy 35:1598–1608.
Garud, R. & P. Karnøe (2005) Distributed agency and interactive emergence. In S.W Floyd, J. Roos, C.D. Jacobs & F.W. Kellermans (eds), Innovating strategy processes. Oxford, UK: Blackwell Publishing Ltd, 88–96.
Haddon, L. (2011) Domestication analysis, objects of study, and the centrality of technologies in everyday life. Canadian Journal of Communication 36:311–323.
Hargreaves, T., M. Nye & J. Burgess (2010) Making energy visible: A qualitative field study of how householders interact with feedback from smart energy monitors. Energy Policy 38:6111–6119.
Hargreaves. T., M. Nye & J. Burgess (2013) Keeping energy visible? Exploring how householders interact with feedback from smart energy monitors in the longer term. Energy Policy 52:126–134.
Hoggett R., J. Ward & C.Mitchell (2011) ‘Heat in homes: Customer choice in fuel technologies.’ Study for Scotia Gas Networks. Energy Policy Group, University of Exeter.
Hyysalo, S. (2010) Health technology development and use. From practice bound imagination to evolving impacts. New York & London: Routledge.
Lie, M. & K. Sørensen (eds) (1996) Making technology our own? Domesticating technology into everyday life. Oslo: Scandinavian University Press.
Miller, D. (1994) Modernity. An ethnographic approach. Dualism and mass consumption in Trinidad. Oxford and New York: Berg Publishers.
Miller, D. (1998) Why some things matter. In D. Miller (ed.), Material cultures. Why some things matter. Chicago: The University of Chicago Press, 3–23.
Nyborg, S. (2015) Pilot users and their families: Inventing flexible practices in the smart grid. Science & Technology Studies 28(3):54–80.
Pantzar, M. (1997) Domestication of everyday life technology: Dynamic views on the social histories of artifacts. Design Issues 13(3):52–65.
Ropke I. & Toke H. Christensen (2013) Transitions in the wrong direction? Digital technologies and daily life. In E. Shove & N. Spurling (eds), Sustainable Practices: Social theory and climate change. Routledge: Abingdon and New York, 49–68.
Shove, E. (2003) Comfort, cleanliness and convenience: The social organization of normality. Oxford and New York, NY: Berg.
Silverstone, R. (1994) Television and everyday life. London: Routledge. Available at http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.462.4945&rep=rep1&type=pdf Accessed 2.2.2015.
Silverstone, R. (2006) Domesticating domestication. Reflections on the life of a concept. In T. Berker, M. Hartmann, Y. Punie & K.J. Ward (eds), Domestication of media and technology. Maidenhead, UK: Open University Press, 229–248.
Silverstone, R., Hirsch, E. & Morely D. (1992) Information and communication technologies and the moral economy of the household. In Silverstone R. and Hirsch E., eds. Consuming Technologies, Routledge: London and New York.
Sørensen, K. (1994) ‘Technology in use: Two essays in the domestication of artefacts.’ STS Working Papers 2/94. Senter for teknologi og samfunn, Trondheim, Norway. Available at https://www.ntnu.no/c/document_library/get_file?uuid=87ef5387-3aaa-4b64-974e-8463757920a7&groupId=10265 Accessed 2.2.2016.
Strengers, Y. (2013) Energy feedback, in Y. Strengers, Smart energy technologies in everyday life. Smart utopia? UK: Palgrave Macmillan, 73–93.
Vine, D., L. Buys & P. Morris (2013) The effectiveness of energy feedback for conservation and peak demand: A literature review. Open Journal of Energy Efficiency, 2, article ID:28957.
Von Hippel, E. (1988) Lead users: A source of novel product concepts. Management Science 32(7):791–805.
Ward, K. (2006) The bald guy just ate an orange. Domestication, work and home. In T. Berker, M. Hartmann, Y. Punie & K.J. Ward (eds), Domestication of media and technology. Maidenhead, UK: Open University Press, 145–164.
Wilhite, H. et al. (2001) A cross-cultural analysis of household energy-use behaviour in Japan and Norway, in D. Miller (ed.), Consumption: Critical Concepts in the Social Sciences, Vol 4. London and New York: Routledge, 159–177.
Wilhite, H. (2008) New thinking on the agentive relationship between end-use technologies and energy-using practices. Energy Efficiency 1:121–130.
This Science & Technology Studies website ("Site") is owned and operated by The Finnish Society for Science and Technology Studies (“Society”), PO Box 117, c/o Otto Auranen, Sepänkatu 4-8 A 16, 33230 Tampere,Finland. The Finnish Society for Science and Technology Studies and its publication Science & Technology Studies are non-profit organizations.
The Society reserves the right to change, modify, add or remove portions of these Terms and Conditions at its discretion at any time and without prior notice. Please check this page periodically for any modifications. Your continued use of this Site following the posting of any changes will mean that you have accepted the changes.Copyrights and Limitations on Use
All content in this Site, including site layout, design, images, text and other information (collectively, the "Content") is the property of The Finnish Society for Science and Technology Studies/Science & Technology Studies and is protected by copyright and other intellectual property laws, unless otherwise noted.
You may not copy, display, distribute, modify, publish, reproduce, store, transmit, create derivative works from, or sell or license all or any part of the Content, products or services obtained from this Site in any medium to anyone, except as otherwise expressly permitted under applicable law or as described in these Terms and Conditions or relevant license or subscriber agreement.
You may print or download Content from the Site for academic, your own personal, non-commercial use, provided that you keep intact all copyright and other proprietary notices. You may not engage in systematic retrieval of Content from the Site to create or compile, directly or indirectly, a collection, compilation, database or directory without prior written permission from Science & Technology Studies.
The Site may contain robot exclusion headers, and by using the Site you agree that you will not use any robots, spiders, crawlers or other automated downloading programs or devices to access, search, index, monitor or copy any Content. The harvesting of postal or email addresses from the Site for purposes of sending unsolicited or unauthorized commercial material, is prohibited. Any questions about whether a particular use is authorized and any requests for permission to publish, reproduce, distribute, display or make derivative works from any Content should be directed to the Science & Technology Studies Assistant Editor.
You may not use the services on the Site to publish or distribute any information (including software or other content) that is illegal; violates or infringes upon the rights of any other person; is abusive, hateful, profane, pornographic, threatening or vulgar; contains errors, viruses or other harmful components; or is otherwise actionable by law. Science & Technology Studies may at any time exercise editorial control over the content of any information or material that is submitted or distributed through its facilities and/or services.
You may not, without the approval of Science & Technology Studies, use the Site to publish or distribute any advertising, promotional material, or solicitation to other users of the Site to use any goods or services. For example (but without limitation), you may not use the Site to conduct any business, to solicit the performance of any activity that is prohibited by law, or to solicit other users to become subscribers of other information services. Similarly, you may not use the Site to download and redistribute public information or shareware for personal gain or use the facilities and/or services to distribute multiple copies of public domain information or shareware.Trademarks
All trademarks appearing on this Site are the property of their respective owners.Links to Other Sites
The Site may contain hyperlinks to other sites or resources that are provided solely for your convenience. Science & Technology Studies is not responsible for the availability of external sites or resources linked to the Site, and does not endorse and is not responsible or liable for any content, advertising, products or other materials on or available from such sites or resources. Transactions that occur between you and any third party are strictly between you and the third party and are not the responsibility of Science & Technology Studies. Due to the fact that Science & Technology Studies is not responsible for the availability or accuracy of these outside resources or their contents, you should review the terms and conditions and privacy policies of these linked sites, as their policies may differ from ours.
Last revised: 10 October 2012