Constructing Expectations for Solar Technology over Multiple Field-Configuring Events

A Narrative Perspective

Abstract

The existence of positive expectations is of particular importance for emerging clean energy technologies that are not yet competitive on the market in terms of cost or performance. The sociology of expectations literature studies how expectations can further technological fields. We contribute to this literature by studying expectations work through multiple “field-configuring events” in an effort to map out field development over time. Our analysis demonstrates six narrative themes and the evolvement of expectations work to further solar technology. We suggest that event-based expectations work is fruitful for exploring complementary visions and expectations for a new technology. Rather than explicitly aligning expectations, events can lead to an initially narrow storyline gradually spreading into multiple narratives upon which to build a field’s future and, thereby, guide and strengthen the advocacy. This form of guidance is especially important in early phases of field formation.